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Misbehaving - The Making of Behavioural Economics

Richard H. Thaler
2017, Heftet, Engelsk
Misbehaving
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When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, the author enlightens readers about how to make smarter decisions in an increasingly mystifying world.

Anmeldelser av Misbehaving:

. The creative genius who invented the field of behavioural economics is also a master storyteller ... a wonderful and important book . Daniel Kahneman
. Misbehaving gives us the story behind some of the most important insights in modern economics . Malcolm Gladwell
. The man who turned classical economics upside down ... A genial, often humorous account of the progress of behavioural economics by one of its most gifted practitioners ... this is important stuff . Bryan Appleyard, Sunday Times
. Gripping ... Thaler has spent a career seeking to understand individuals as they really are - chock-full of weaknesses, irrationalities and idiosyncrasies . Richard Reeves, Guardian
. A brilliant intellectual history . Economist, Books of the Year

Produktegenskaper

  • Forfatter

    Richard H. Thaler

  • Bidragsyter

    Thaler, Richard H. (Forfatter)

  • Forlag/utgiver

    Penguin Books Ltd

  • Format

    Heftet

  • Språk

    Engelsk

  • Utgivelsesår

    2017

  • Antall sider

    432

  • Utgave nr.

    1

  • Nivå

    Voksen

  • Varenummer

    9780241951224

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