An essential new guide to navigating the turbulent macroeconomic landscape as you form your strategy.
War. Inflation. Recession. Pandemic. The semblance of macroeconomic stability is long gone, with the volatility of recent years challenging leaders and companies to preserve and create value as they navigate the business landscape.
When turmoil hits, executives and investors face notoriously unreliable macroeconomic forecasts, whipsawing data, and contradictory opinions. Are disruptions transient and ephemeral—or permanent and structural? False alarms are costly traps, but so are true structural changes that go undetected. Leaders must also assess the doom-laden public macroeconomic discourse, which habitually presents worst-case scenarios as foregone conclusions.
How can executives avoid these traps and make better strategic decisions? In this incisive, perspective-shifting book, BCG Global Chief Economist Philipp Carlsson-Szlezak and Senior Economist
