There''s a problem with innovation inside of big companies. And it''s not what you think. Corporations are better managed than ever, but they''re less capable of delivering the breakthroughs that change our world for the better. Big companies are too often focused on efficiency instead of resiliency. They''re optimized for safety and predictability, for maintenance of the status quo. Their focus on capital efficiency leads them to engage in an
illusion of innovation: activity that feels like innovation but leads to value destruction, not progress.
This book explains why meaningful innovation naturally emerges from deliberate inefficiency and how large corporations can harness the power of small teams—startups—to drive radical change through systematic experimentation.
The Illusion of Innovation explores:
