The investment industry wants you to believe in stock market wizards who can predict the future and make a killing. But there''s a simpler way to invest that offers better returns and less stress-no crystal ball needed.
We all know from experience that rational thoughts often lose out to primal cravings: if someone handed you a plate of chocolate cake and a plate of broccoli right now, which would you instinctively reach for?
When investing, you face this same tension between the part of your brain that longs for the sweet, satisfying allure of beating the market versus the rational and wise part that chooses the boring solution offering better results. You also face an uphill battle against an industry that makes more money selling you the ?nance equivalent of chocolate cake.
This is the truth the investment industry doesn''t want you to know: a low-cost passive portf
