Great leaders embrace a higher purpose to win. The Net
Promoter System shines as their guiding star.
Few
management ideas have spread so far and wide as the Net Promoter System (NPS).
Since its conception almost two decades ago by customer loyalty guru Fred
Reichheld, thousands of companies around the world have adopted
it—from industrial titans such as Mercedes-Benz and Cummins to tech
giants like Apple and Amazon to digital innovators such as Warby Parker and
Peloton.
Now, Reichheld has raised the bar yet again. In
Winning on Purpose, he demonstrates that the primary purpose
of a business should be to enrich the lives of its customers. Why? Because when
customers feel this love, they come back for more and bring their friends—generating
good profits. This is NPS 3.0 and it puts a new take on the age-old Golden
Rule—treat customers the way you would want a loved one
treated—at the
