NATIONAL BESTSELLER *; Acclaimed developmental psychologist David Yeager reveals the new science of motivating young people ages ten through twenty-five in this groundbreaking book that is a must-read for managers, parents, educators, coaches, and mentors everywhere.
';Ambitious and revelatory...10 to 25 offers baffled adults new approachesand possibly new hopeduring some of their families' most difficult years.' TheWall Street Journal
';Required reading for anyone who aspires to be a wise influence on the young people they care about.' Angela Duckworth
';One of the most fascinating and important books of the past decade...It will change millions of lives.' Carol Dweck
';This engaging, data-driven book is filled with practical insights.' Adam Grant
Imagine a world in which Gen Xers, millennials, and boomers interact with young people in ways that leave them feeling inspired, enthusiastic,
