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Advertising: A Very Short Introduction

Winston (Formerly founder Chairman of th Fletcher
2010, Pocket, Engelsk
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Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.

Produktegenskaper

  • Forfatter

    Winston (Formerly founder Chairman of th Fletcher

  • Bidragsyter

    Fletcher, Winston (Formerly founder Chairman of the World Advertising Research Center. Vice President of the History of Advertising Trust and Visiting Professor of Marketing at the University of Westm

  • Forlag/Utgiver

    SD Books

  • Format

    Pocket

  • Språk

    Engelsk

  • Utgivelsesår

    2010

  • Antall sider

    160

  • Serienavn

    Very Short Introductions

  • Varenummer

    9780199568925

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