Expert guide to productively and profitably put your organization's data to use Providing both underlying theory and practical solutions, Analytics the Right Way is a thorough exploration of how to create tangible business value with data. Written by Tim Wilson, seasoned industry professional with more than 20 years of proven experience, and Dr. Joe Sutherland, renowned professor and researcher who served in The White House during the Obama administration, this book shows readers how to find the answers to common data and analytics frustrations and anxieties, including lack of actionable insights, ineffective recommendations, difficulties scaling, and unclear ROI. Written in accessible language with helpful illustrations to elucidate key concepts included throughout, this book explores topics including: Economic, institutional, and psychological factors that inadvertently reinforce misconceptions of data and analytics and the misguided allocation of resources and effortsThe potential o
