***BUSINESS BOOK AWARDS - FINALIST 2021***
Be Less Zombie distils 10 years of field research amongst some of the world''s leading innovators into a pragmatic, actionable toolkit. Designed for managers who need more remarkable innovation with repeatable, scalable approaches, it shows readers how to:
- De-risk bolder, more profitable innovation
- Make innovation a predictable and measurable capability
- Equip managers with essential tools and skills for leading innovation and transformation
- Help teams find new capacity and energy to deliver today''s business whilst discovering tomorrow''s
Turner-s research also delves beyond the business world. He brings insights from a wide range of unexpected, expert sources including a guerrilla negotiator, a cage-fighter trainer, an X-Factor coach, a senior emergency room doctor, and a fashion designer.
His ''Turn It On'' innovation framework gives leaders and managers tools, proce
