This book uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy. Corporate citizenship is being mainstreamed into business strategy by leading global companies such as HP, Intel, GE, IBM which means other companies will soon follow and so they have a need to know. This book provides a practice-oriented look at corporate citizenship that uses real, behind the scenes examples from mainstream companies such as GE, BP, IBM, Pfizer. The authors are neither cheerleaders nor critics of business. This is a fact-based book.Since the book is authored by The Center's Executive Director and Research Director - the two most prominent public face/voices of the organization - they will consider this book to be core to their external communications strategy. They will promote the book with great intensity to the 350 companies that are members of The Center. This membership includes 41 of the Fortune 100 and represents 10.5 million employees and more than $4 trillion in aggregate annual revenues.The authors have conducted extensive research into the role of business in public life.
This book takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy.
