Boring2Brave - The ¿bravery-as-a-strategy¿ mindset that¿s transforming B2B marketing

Hello. You-re a B2B SaaS marketer, right? Yeah, I thought I recognised you. What are you working on? What-s that? -Whatever the sales team needs to close the next deal?-

It-s hard, right? The maniacal race to convert leads is an addiction for B2B tech companies. But such deal-driven focus means your marketing looks identical to that of your growing competitor set: complex, technical, boring, product-led sales messages spewed onto another whitepaper. It-s self-sabotage: -fail to differentiate, blend in, become invisible-.

Sound familiar? Try being braver.

Boring2Brave is a step-by-step guide to showing how B2B marketing done differently will increase your influence and -10X- results. Stop being measured in metrics you-ve always known are meaningless and start building your company-s brand and value. Get off the treadmill. This book will equip you to inject audacity, invention and white-hot competitive advantage into your B2B marketing.

Just by being brave.