Building For Everyone - Expand Your Market With Design Practices From Google's Product Inclusion Team

Diversity and Inclusion to build better products from the front lines at Google

Establishing diverse and inclusive organizations is an economic imperative for every industry. Any business that isn-t reaching a diverse market is missing out on enormous revenue potential and the opportunity to build products that suit their users'' core needs. The economic -why- has been firmly established, but what about the -how?- How can business leaders adapt to our ever-more-diverse world by capturing market share AND building more inclusive products for people of color, women and other underrepresented groups? The Product Inclusion Team at Google has developed strategies to do just that and Building For Everyone is the practical guide to following in their footsteps.

This book makes publicly available for the first time the same inclusive design process used at Google to create user-centric award-winning and profitable products. Author and Head of Product Inclusion Anni