The concept behind this book is simple and brilliant: find out what makes companies that outperform their peers for decades enjoy that success - and then apply those lessons yourself. Written by multimillion-copy bestselling author, speaker and business management consultant Jim Collins and organizational theorist Jerry Porras, it''s the only blueprint you need for sustained business growth.
''Built to Last is an unusual business book - seriously researched, unconventional in its conclusions... [It] is well worth reading, particularly by those engaged in trying to reinvigorate our nation''s largest enterprises.'' -- Wall Street Journal
''Outstanding from Jim Collins as always. A definite must-read'' -- ***** Reader review
''Blew my mind on how to run a business, every leader or business owner should read this book'' -- ***** Reader review
''Very enlightenin
