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Business Research Methods

Barry (Ole Business School University of Mississippi) Babin, Jon (North Carolina State University) Carr, Mitch (Bradley University Illinois) Griffin, William (Oklahoma State University) Zikmund
2024, Pocket, Engelsk
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789,-

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Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan''s qualitive and holistic approaches are combined with William Zikmund''s quantitative and advanced methods in this fully updated third edition, to give students a broad spectrum of approaches for their research project. This comprehensive text is essential reading for all business students getting to grips with research methods for their project.

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