''A remarkable and important guide to effecting change in our individual lives, businesses, societies - and beyond'' JONAH BERGER, bestselling author of Contagious
How did movements like the Arab Spring and Black Lives Matter take off when they did?
How did Lord Kitchener recruit 2,000,000 volunteers at the start of World War I?
Why did Twitter take hold while Google+ has failed?
What surprising lessons can we learn from Covid 19?
From the spread of Covid-19 to the rise of political polarization, from implicit bias to genetically modified food, from NASA to Netflix - it''s time to think differently about how change works.
Professor Damon Centola is the world expert in the new science of networks. His ground-breaking research across areas as disparate as voting, health, technology and finance has highlighted powerful and highly effective new ways to ensure lasting change. In this book,
