A coherent summary of theory and a route map through practical strategic management which will be very useful for students''. Alison Dean, Canterbury School of Business, University of Kent.
Contemporary Strategic Management uses up-to-date organizations and situations such as Barbie, Rebuilding Iraq, Easy Jet and McDonalds to emphasise the practical side of strategy, while at the same time illustrating the theoretical issues involved.
Richard Pettinger discusses strategic analysis and choice, strategic failures and successes, investment appraisals, ethics, implementation and the development of strategic management from a managerial perspective. This approach will appeal especially to MBA and final year management students who appreciate the ''hands on'' feel of the text.
- Over 150 ''Contemporary Insights'' using organizations and situations to demonstrate strategy in practice.
- End of chapter ''Work Assignments/Discussion Questions'' to assess learning and encour
