Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business Today-s markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever.
From one of today-s leading experts in content marketing,
Content Inc. is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or services. In these pages, Joe Pulizzi provides a lower-risk, better way to build a successful business by re-engineering the process that so often leads to failure: You-ll learn how to develop valuable content, build an audience around that content-and then create a product for that audience.
Content Inc. walks you through the entire process, showing how to
- Identify the intersection of your expertise and your future customer-s needs
- Deter
