Corporate Level Strategy - Theory and Applications

The challenges faced by diversified corporations—firms that operate in more than one industry or market—have changed over the years. In this new edition, Olivier Furrer helps students of corporate strategy to consider the impact of critical changes in resources, businesses and headquarters roles on the firm’s ability for establishing and sustaining corporate advantage.

A companion website supplements the book which includes PowerPoint slides, a test bank of questions, and lists of case studies