Creativity - Unconventional Wisdom from 20 Accomplished Minds

This book is about creativity in business and management. The authors have interviewed well known creative people in a number of fields to identify how creative methods work, including the drivers and influences upon creativity, creative inspiration, creative problem solving and creative influences. Their analysis shows that while there are common themes and methods, creativity will also solve problems with uncommon results and deliver the unexpected. This book will be of interest to anybody trying to better understand creativity.