"This book highlights exactly what a great leader looks like, the challenges they must overcome, the questions they must ask themselves and what a great company looks like too. Many congratulations to James on what I am sure will be a remarkable success, just like WAVE, as well as a useful tool to many current and aspiring leaders".
- Paul Devoy CEO of Investors in People
Culture Redefined conveys an evolving case study based on the author''s experience of starting a business that he grew, led and transitioned into an employee-owned business model. The book blends practical experience and personal reflections through the application of management theory. It identifies how the author created a best-in-class culture and applied transformational leadership. This resulted in his company ranking #1 of all small Investors in People- accredited businesses, operating in and aro