Get an insider-s perspective into how this 110-year old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouse
Digital Makeover: How L''Or- Put People First to Build a Beauty Tech Powerhouse examines L-Or--s successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L-Or- turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners.
Digital Makeover comprehensively describes L-Or--s strategy, including:
- Maintaining market leadership in the face of disruption
- Believing in the transformative power of the organization, its legacy and its people
- A social-centric approach to beauty tech, ecommerce and digital services
- The company-s successful play for market dominance in China
- Case studies that showcas
