Getting your pricing strategy right is the difference between sustainable growth, investing in product development, and happy, engaged customers and stakeholders. Harvard Business Review research shows that pricing has almost 4 times as much influence on a company-s ability to reinvest than top line sales growth. But if you don-t understand the psychology of pricing, having the wrong price can undermine your chances for success.
Double Your Price is your practical, accessible guide on the theory, strategy, psychology, and execution of pricing. With useful tools, and clear, realistic guidance on how to leverage pricing to drive business success, you-ll be able to answer the following questions for your business or product:
- How much should we charge for our product or service?
- How much are our customers willing to pay?
- If we increase our price,
