E-commerce 2023-2024: business. technology. society. provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta-, TikTok-, Netflix-, YouTube-, Walmart-, and Amazon- illustrate how e-commerce is altering business practices and driving shifts in the global economy.
The 18th Edition features all new or updated opening, closing, and -Insight on- cases. Coverage reflects the latest developments in business, technology, and society that impact e-commerce, with text, data, figures and tables updated through September 2022. Each chapter ends with a section on careers in e-commerce that features job postings from online companies for entry-level positions. Tips on how to prepare for interviews and apply course knowled
