Effectual Entrepreneurship

What are you waiting for?

Whether you-re dreaming about starting a business, learning about entrepreneurship or on the brink of creating a new opportunity right now, don-t wait. Open this updated bestseller. Inside you-ll find everything you need, including:

• a new and popular way to learn about and to practice entrepreneurship.
• new practical exercises, questions and activities for each step in your process.
• specific principles derived from the methods of expert entrepreneurs.
• over seventy updated case briefs of entrepreneurs across industries, locations and time.
• new applications to social entrepreneurship, technology and to large enterprises.
• plentiful connections to current and foundational research in the field (Research Roots)
• brand new chapter on "The Ask" - strategies for initiating the process of co-creating with partners
• data that will challenge co