Embedded Finance - When Payments Become An Experience

Embedded finance is here and having global impact. Are you ready for it?

In Embedded Finance: When Payments Become An Experience, veteran growth strategists, entrepreneurs, and fintech disruptors Scarlett Sieber and Sophie Guibaud deliver a thought-provoking and page-turning discussion on the most impactful and exciting trend of fintech yet: embedded finance. In the book, you-ll explore the past, present, and future of fintech, from how embedded finance is being leveraged today by industry heavyweights like Google and Amazon to supercharge their customers- experience to the offerings of smaller, niche players who stand poised to dominate their own corners of the market as their answer unmet customers- needs.

The authors present:

? Practical examples around the world of how embedded finance is being used today by technology companies and brands to redefine our online and offline retail experiences as we know them

? The key trends, p