This new edition of the market-leading textbook by Paul Burns offers an unrivalled holistic introduction to the field of entrepreneurship and valuable guidance for budding entrepreneurs looking to launch their own small business.Drawing on his decades of academic and entrepreneurial experience, the author takes you on a journey through the business life-cycle, from the early stages of start-up, through progressive growth, to the confident strides of a mature business. Combining cutting-edge theory with fresh global examples and lessons from real-life business practice, this accessible and explorative textbook will encourage you to develop the knowledge and skills needed to navigate the challenges faced by today-s entrepreneurs.Entrepreneurship and Small Business will help you to:- Learn what makes entrepreneurs tick with brand new Get into the Mindset video interviews and an exploration of entrepreneuial character traits- Seamlessly incorporate multimedia content into you
