Make events the most powerful marketing tool you have
In Event Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences, Alon Alroy, Eran Ben-Shushan, and Boaz Katz of Bizzabo draw on the knowledge they-ve gained powering events for companies like Amazon, Salesforce, and Uber to deliver an end-to-end playbook for readers wanting to maximize their organization-s return on events.
Event Success will help you unlock the full potential of your events and make them your most important marketing channel. You-ll learn how to create elevated experiences in any format that drive strategic business goals, including:
- How to measure event success with surveys, data, analytics, and key KPIs
- How to integrate events into a strategic, end-to-end marketing plan
- How to collect, analyze, and funnel event data to other teams to drive business growth
- What events are successful, what the data says about
