Every week thousands of leaders have to guide their teams through a change that they didn’t initiate. They do what they can, but too often they feel unprepared and pressed for time. Needing to quickly get the word out, they announce the change through an email and hope for the best. If there’s resistance, they increase the frequency and pressure in their messages. Not surprisingly, this rarely works. Dr. Elizabeth Moran is a self-described “change nerd” who guides some of the most successful companies in the world, and /Forward/ outlines her practical, communication-based approach, offering proven advice, actions, and tools to help team leaders navigate their own transformation challenges. Grounded in neuroscience and written with humor, this is the playbook leaders need, complete with beginning-to-end action steps, team and individual conversation guides, and a clear approach to measuring success. Specific chapters help readers tackle some of the toughest and yet most common transformation challenges happening today, like changes that involve job loss, and how to build long-term resilience.
