From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans

Stop satisfying your customers - and start impressing them - using the strategies of Apple, Costco, Disney, and other industry dominators.

If you-re aspiring to satisfy your customers, then you-re aspiring to mediocrity.  That-s the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business.

Renowned customer experience expert Jon Picoult takes you on a mesmerizing journey, showing how customer loyalty is as much about shaping people-s memories as it is about shaping their experiences.

Through captivating stories and eye-opening studies, Picoult explains the 12 breakthrough, psychology-based strategies that successful companies use to impress customers - leading them to become obsessed with the business-s products and services, and to encourage others to do the same.

Filled with actionable examples, you-ll see how you can immediately apply these princi