The Holy Grail for marketers is figuring out how to make something go viral, and for those brands who have figured it out, the recipe remains a closely guarded secret.
But Dr Brent Coker has been researching the techniques and science behind the world-s most viral ideas for over a decade, and for the first time ever discloses the secrets. Packed full of practical techniques, expert research and real-life examples, in this book you-ll learn the science behind why things go viral, the psychology of frenzied word of mouth, and how to create messages that people can-t resist sharing.
-Finally, here''s a book that reveals the secrets about how to make the myth a reality. I can''t wait to put these ideas into action."
Steve Farber. Author, The Radical Leap
-A fascinating deep dive into what drives us to share-
Pamela Meyer, CEO Calibrate, and Top 20 TED speaker
-Bren
