Stop pushing products-and start cultivating relationships with the right customers.
If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We-ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it-and your customers-at the center of your business.
Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:
- Figure out what business you-re really in
- Create products that perform the jobs people need to get done
- Get a bird-s-eye view of your brand-s strengths and weaknesses
- Tap a market that-s larger than China and India combined
- Deliver superior value to your B2B customers
- End the war between sales and marketing
