What’s your entrepreneurial profile?
Do you have what it takes to build a great business?
In this book, three prominent business leaders and entrepreneurs—now venture capitalists and CEO advisers—share the qualities that surface again and again in those who successfully achieve their goals. The common traits? Heart, smarts, guts, and luck.
After interviewing and researching hundreds of business-builders across the globe, the authors found that every one of them—from young founder to seasoned CEO—holds a combination of these four attributes. Indeed each of us tends to be biased toward one of these traits in our decision-making, and figuring out which trait drives you will lead to greater self-awareness and likelihood of success in starting and growing a business.
So are you:
• Heart-dominant, like renowned chef Alice Waters or Starbucks’s Howard Schultz?
• Smarts-dominant, like Jeff Bezos of A
