Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.
In the face of countless platforms and content forms it can be hard to know where to begin with creating successful content marketing that cuts through the noise rather than just contributes to it. High-Impact Content Marketing shows how to succeed by taking a simplified and strategic approach to standing out in the competitive digital space. Covering how to create customer-centric and inclusive video, audio, social media and longer-form content, it also shows how to successfully distribute content across channels such as websites, blogs, email and social media networks including LinkedIn, Instagram and Twitter.
High-Impact Content Marketing features frameworks, exercises and planning guides throughout, as well as case studies and examples of best-in-class con
