Now in its second edition, and in collaboration with their contributing authors, world renowned academics Peter J. Buckley FBA OBE, Peter Enderwick, and Hinrich Voss draw on their wealth of experience and expertise to present a truly global text on international business.The Global Factory framework, developed by Peter J. Buckley, forms an overarching, coherent and accessible model for understanding how businesses operate globally. Synthesising perspectives from economics, social anthropology, political economy, and management, International Business also provides a multitude of examples, case studies and insights from across the globe that link theory to management practices - all to equip you for the challenges faced in the business world today. Engagingexamples include internationally-recognised companies such as Nike, Ben & Jerry''s, TikTok and Maersk, as well as organizations from emerging markets such as Saudi Arabia, Brazil and Turkey.Opening cases discuss real challenges faced
