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Norli Bokhandel

International Business in the Information and Digital Age

2018, Innbundet, Engelsk

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This volume is dedicated to Lorraine Eden for herlifetime contributions to IB scholarship. Her research, spanning severaldecades, has addressed many interdisciplinary and societal themes at the heartof the IB field. The story of her intellectual journey -- strongly influenced bythe coming of age of the fourth industrial revolution -- is shared in the opening chapterof this volume.

This thirteenth volume in the PIBR series covers an increasingly importantarea of research for International Business (IB) scholars: the role ofmultinational enterprises (MNEs) in the digital and information age. A limitednumber of MNEs now dominate the landscape of the digital age, but almost allinternationally operating firms are being affected by prevailing trends. How totake stock of these trends? How to develop resilient international businessmodels? How to regulate? The digital age presents new opportunities but alsomajor challenges for established and emerging MNEs alike.

This volume brings

Produktegenskaper

  • Forlag/Utgiver

    SD Books
  • Format

    Innbundet
  • Språk

    Engelsk
  • Utgivelsesår

    2018
  • Antall sider

    440
  • Serienavn

    Progress in International Business Research
  • Varenummer

    9781787563261

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