Foreword by Seattle Seahawks quarterback Russell Wilson
From a top mental conditioning coach—"the world’s best brain trainer” (Sports Illustrated)—who has transformed the lives and careers of elite athletes, business leaders, and military personnel, battle-tested strategies that will give you tools to manage and overcome negativity and achieve any goal.
He knows how to win.
More, he knows the many ways-subtle, brutal, often self-inflicted-we lose.
As the most trusted mental coach in the world of sports, Trevor Moawad has worked with many of the most dominant athletes and the savviest coaches. From Nick Saban and Kirby Smart to Russell Wilson, they all look to Moawad for help finding or keeping or regaining their com-petitive edge. (As do countless business leaders and members of special forces.)
Now, at last, Moawad shares his unique philosophy with the general public. He lays out
