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M: Advertising: 2024 Release ISE

Michael Weigold, William Arens
2024, Heftet, Engelsk
M: Advertising: 2024 Release ISE

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M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising.  M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format.  Supported by a robust digital through McGraw Hill Connect, M: Advertising is relevant and engaging for today’s business students.   

Produktegenskaper

  • Forfatter

    Michael Weigold, William Arens

  • Forlag/utgiver

    McGraw-Hill Education

  • Format

    Heftet

  • Språk

    Engelsk

  • Utgivelsesår

    2024

  • Antall sider

    480

  • Utgivelsesdato

    26.02.2024

  • Varenummer

    9781266851759

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