Suggests that creativity is not just about spontaneous discovery and
inspiration, it is also a self-conscious, deliberately managed process. This
book aims to improve our understanding of the relationship between the
management of creativity and creative approaches to management.In this book, Chris Bilton, who has worked as a performer, writer, arts
worker and academic, challenges the stereotypical opposition between
'creatives' and 'suits'. Creativity, he suggests, is not just about spontaneous
discovery and inspiration, it is also a self-conscious, deliberately managed
process. Similarly, management is not only shaped by rational processes, it
also involves insight, intuition, creativity and risk. Bilton draws on the work
of management theorists and creativity theorists, and on the practical
experience of individuals working in creative industries, in his attempt to
improve our understanding of the relationship between the management of
creativity and creative approaches to management. His work forms part of a
wider move to consider the relevance of creative processes and structures in
our new, creative economy.
