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Norli Bokhandel

Managing Open Innovation in SMEs

2017, Heftet, Engelsk

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The concept of open innovation (OI) has become a very popular topic during the last decade, with an increasing number of small- and medium-sized enterprises (SMEs) embracing OI practices to gain competitive advantage. With the majority of publications focusing on large firms, open innovation in SMEs has received scant attention from both scholars and practitioners. This book seeks to correct this imbalance by providing an in-depth study for both business managers and graduate-level students. Using rich, in-depth case studies from successful companies, it examines different approaches to managing OI in order to develop practical guidelines for implementation. It also highlights important differences between OI strategies in SMEs and large companies. Its findings will be of use to those studying or working in innovation management, open innovation, small business management and entrepreneurship.

Produktegenskaper

  • Forfatter

  • Forlag/utgiver

    Cambridge University Press
  • Format

    Heftet
  • Språk

    Engelsk
  • Utgivelsesår

    2017
  • Antall sider

    250
  • Utgivelsesdato

    27.05.2017
  • Varenummer

    9781107421332

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