New Marketing Playbook, The - The Latest Tools And Techniques To Grow Your Business

"A must-have book for anyone interested in marketing to learn, step by step, how marketing is actually done." Jaideep Prabhu, Professor of Marketing at the Cambridge Judge Business School, Cambridge University

"This book is a great read that will help you add value to your business, customers and partners like no other. It guides you through the latest tools and techniques and breaks them down into simple to use templates that you can apply to your marketing activities." Margaret Jobling, Chief Marketing Officer of NatWest Group

We are living in a period of hyper-change; economic shocks, political upheavals, natural disasters, and global health pandemics are part of -normal- life. Existing marketing models are designed for a -business as usual- mode so how do you prepare for this new environment?

You need The New Marketing Playbook: a dynamic set of action-oriented market