No Forms. No Spam. No Cold Calls. - The Next Generation of Account-Based Sales and Marketing

Unlock the full potential of modern marketing and sales

In the newly revised and updated edition of No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing, celebrated speaker, writer, and Chief Market Officer of 6sense, Latan-onant, delivers an eye-opening and engaging guide for salespeople and marketers to use technology to identify prospects and put them at the center of everything they do.

You-ll learn how to prioritize which accounts to work, engage the entire buying team, uncover hidden intent signals, and measure real success. You-ll also discover:

• Strategies for building a tech-stack that prioritizes your customers
• Ways for chief marketing officers to stop playing defense and go on offense
• Insights for the modern sales leader, including how to sellers up to win, design successful territories, and hire and retain top sellers
• How the modern era of marketing and sales is different fr