A deep-dive into the world of new, dynamic ''change brands'', in order to understand their success and to show how they''re putting legacy brands under pressure.
The world needs changing. That much is clear. But how best to do it? Change how you vote? Get out and protest? Have an argument?
How our money is spent has more potential to change the world than how we vote or almost anything else we can do with our time on this planet. But the vast majority of this money currently goes to businesses that are fuelling these problems, through their packaging, formulations and practices. Just eleven companies (nine of which are in North America) own almost every brand we buy in the supermarket, raking in more than a billion dollars in sales every day. But we are on the cusp of the next major market disruption, as a rising tide of ''Change Brands'' are growing rapidly while at the same time helping to make a positive impact on the world.
Brands such as Tony''s Ch
