Proven principles for sustainable success, with new leadership insight
PEAK is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once, but twice. Author Chip Conley, founder and former CEO of one of the world-s largest boutique hotel companies, turned to psychologist Abraham Maslow''s Hierarchy of Needs at a time when his company was in dire need. And years later, when the young founders of Airbnb asked him to help turn their start-up home sharing company into a world-class hospitality giant, Conley once again used the principles he-d developed in PEAK. In the decade since this book''s first edition, Conley''s PEAK strategy has been developed on six continents in organizations in virtually every industry. The author-s foundational premise is that great leaders become amateur psychologists by understanding the unique needs of three key relationships-with empl
