Presenting to Win, Updated and Expanded Edition

In this fully updated edition of his classic Presenting to Win, the world''s #1 presentation consultant helps you connect with even the toughest, most high-level audiences - and move them to action. Jerry Weissman shows in-person and online presenters of all kinds how to tell compelling stories that focus on exactly what-s in it for their listeners.

Drawing on brand-new case studies, Weissman shows how to identify your key goals and messages before you even open your presentation software; stay focused on what your listeners really care about; and capture your audiences in the first crucial 90 seconds, even if you can-t see them. From bullets and graphics to the effective, sparing use of special effects, Weissman covers all the practical mechanics of effective presentation.

This guide-s easy, step-by-step approach has been proven with billions of dollars on the line, in hundreds of I