Public Relations: Strategies and Tactics, Global Edition

For courses in Introductory Public Relations.

A readable, comprehensive, up-to-date look at public relations

For over 30 years, instructors and students alike have praised Public Relations: Strategies and Tactics. Students find the numerous charts, photos and real-world case studies and examples engaging. Educators appreciate the emphasis on ethical responsibility and references to landmark studies and time-honored PR techniques.

The 12th Edition has been extensively revised to reflect both today''s diverse PR practices as well as suggestions from users. A fresh chapter structure provides more continuity between key concepts. Updated coverage of social media and careers in PR engages students.