A rags to riches story about a young Venezuelan boy who chased his dreams and rose to success, founding a near billion-dollar company.
Having grown up poor in Venezuela and without a high school diploma, Luis Urdaneta’s future did not look big or bright. Yet, a rebel since childhood, he did not let his circumstances define him and decided he would change his life for the better.
He received his first taste of success as a direct salesperson for Tupperware, where he met mentors who taught him what it took to make it to the top. That, combined with his belief in himself, helped him achieve great success. Then at only thirty-nine, he lost everything when he turned away from direct sales—his true passion.
However, he reset his focus, returning to direct sales and launching his own direct sales company in Venezuela. He soon realized he needed to push for new levels, so surrounded with trusted teammates and family, he began chasin
