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Research Methods for Managers

2010, Pocket, Engelsk

655,-689,-

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The highly-anticipated Fourth Edition of this bestselling text still succeeds in providing a step-by-step guide to implementing particular methodologies, while simultaneously encouraging a strong awareness of philosophical assumptions.

 NEW to the Fourth Edition:

 - Expanded coverage to accommodate recent developments in management research methodology. New topics include: doing a literature review, case study research, action research, mixed methods, and writing-up.

- Packed with practical research examples and exercises that encourage students to reflect upon the issues raised and relate them to their own experience.

- Additional learning features including critical reflection boxes, case studies and chapter summaries.

- A companion website with a full Instructors'' Manual and PowerPoint slides. Students have free access to downloadable journal articles and author podcasts.

Using a practical approach, but with explicit

Produktegenskaper

  • Forfatter

  • Bidragsyter

    Gill, John; Johnson, Phil
  • Vareeier

    SD Books
  • Format

    Pocket
  • Språk

    Engelsk
  • Utgivelsesår

    2010
  • Antall sider

    288
  • Varenummer

    9781847870940

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