Retail Business Kit For Dummies

Whether you-re a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today-s retail marketplace-from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop.

In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You-ll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty. Discover how to:

• Launch a successful independent retail business
• Create a Web site that shines
• Connect with customers and increase sales
• Handle legal and accounting issu