This book explains how logistics companies can develop sustainable growth strategies and future-proof their businesses. Never before have so many companies in this highly competitive industry faced such serious threats to their existence - due to poorly implemented strategies, a lack of innovation and outdated sales structures. Many logistics companies are failing to realise their full potential, growing too slowly and putting their future at risk. Alexander Nowroth uses real-life examples to illustrate the new success factors in the logistics industry. He explains how companies can build sustainable business models and establish a consistently high-performing sales culture. The second edition has been updated and significantly expanded, with new chapters on strategy execution and sustainable performance culture - topics where many companies still struggle. The content is applicable across all industries. "The book raises many relevant questions about the logistics sector and its structures, as well as about business and strategic thinking—an excellent read." Rene Falch Olesen, former Group Chief Commercial Officer, DSV A/S"Alexander Nowroth offers an excellent guide and strategic recipes to advance your business!" Frank Albers, Managing Director Sales & Marketing, Fahrzeugwerk Bernard Krone GmbH & Co. KG
