-The power of Clara-s book is that it highlights not only social media practices but fundamental business practices and how company leaders need to entirely rethink customer engagement models. The implications for every business-regardless of industry or geography-of today-s social, connected consumer cannot be overstated. This book provides a powerful vision and a compelling call to action for company leaders everywhere.-
-Ted Mathas, Chairman and CEO, New York Life
Social media is now the dominant online activity and drives more website traffic than online search. The implications for businesses are as profound as the rise of Google fifteen years ago. Delegating this opportunity to a social media team is not enough-today-s leaders must personally grasp the tectonic changes arising from today-s social, always-connected customer, and must re-architect business practices and
